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RIVER CHENG

HEY! I’M RIVER

A phygital DESIGNER
PURSUING
SmilING EXPERIENCEs IN UXUI/ID

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I WAS AN ENGINEER FOR 5 YEARS, CODING FOR IMAGE PROCESSING & SELF-DRIVING CARS.

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I AM GOOD AT ENGINEERING THINGS, HOWEVER, I ENJOY DOING DESIGN MORE.
I CHANGED MY PATH TO
STUDY DESIGN WHEN I WAS 30.

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WHAT I DID AT KOHLER CROSSED 5 CATEGORIES, INCLUDING NEW PRODUCT STRATEGY, ID & UXUI.

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PROJECTS I'VE DONE AT FROG/CONTINUUM HAVE BEEN IN MANY INDUSTRIES, INCLUDING NEW PRODUCT INNOVATION, DESIGN STRATEGY, ID & UXUI.

I WAS TRAINED TO BE AN EXPERT IN HOW THE BRAIN WORKS, SO I AM ABLE TO CRAFT AN ENGAGING EXPERIENCE.

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I AM PASSIONATE ABOUT CREATING MEANINGFUL & INNOVATIVE UX.

I ALSO ENJOY SOLVING PROBLEMS IN A SMART WAY.

I AM LUCKY TO HAVE GREAT TEAM MEMBERS TO SHARE THESE RECOGNITIONS WITH.

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I LIKE CHALLENGING MYSELF & CREATING SOMETHING FUN.

I CO-FOUNDED SOULDA LABS, A LAB WITH
FUN & BOLD EXPERIMENTS.

CURRENLTY WE HAVE 2 MAIN PROJECTS.

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OH! WHAT'S SOULDA?

WEB3 INTERACTIVE ART
TO HELP PEOPLE KNOW THEIR SUPERPOWERS &
BE THEMSELVES
BY USING FUN INTERACTION.

PLEASE USE A DESKTOP
FOR A BETTER VIEWING EXPERIENCE

A PHYGITAL DESIGNER
PURSUING SMILING EXPERIENCES
IN UXUI/ID

HEY!
I’M RIVER

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